Space sells your Ad!

Advertising should not only be seen for its purpose in attracting potential

customers. It should also be seen as a work of art resulting from the careful placement of its many elements.

While there are sure to be words that communicate the message in you ad, Matthew Steffen believes that space contributes just as much to its success.

Here are three reasons why space can help you sell your product or service far better than images and words:

1. When potential customers are out walking, driving or whatever normal thing they are supposed to do, you can expect that they are constantly being harassed by advertisements. It’s like several people screaming sales pitches at them wherever they go. So, while other ads cram as much information (that often people eventually forget), Matt Steffen says that you can use space instead to say one thing they can never forget. 
2. Space allows you to lead people’s eyes to exactly where you want them. Matthew Steffen explains that with fancy images and words clumped together, people are most likely to look from left to right, up and around and just lose interest from the mess. On the other hand, enough space can give you control over what they need to see. This means that you have the ability to make them look at your headline and contact number for at least 3-5 times before they walk away and take out their phone to call you. 
3. Space gives people something to look forward to. A painting with lots of colors and strokes overstimulates in an explosion of interruption. Matt Steffen suggests that you give your message enough room to operate for it to stand out. Steve Jobs once said that “simplicity is the ultimate sophistication”. One only need to pick up an IPod and compared it to a Walkman to see the unforgettable elegance and attractiveness of space.