Don’t Believe in Marketing Experts!

When some “marketing expert” tells you to seek out their advice when it

comes to improving your business, turn them down. In fact, don’t run to agencies, professors or whoever that claims to know all there is to make your New Jersey business a success. It may seem odd but according to Matthew Steffen, the only (and he means THE ONLY) person who can give you reliable advice is your customer.

If at some point you think you aren’t making the best decisions for your New Jersey business or are wondering why things aren’t going as planned, make an effort to communicate with your target market. TALK with them. STALK them. Matthew Steffen emphasizes the importance of getting to know what makes them tick, what makes them happy and what makes them sad. This part of business delves more into psychology than on marketing strategies.

What type of content should I create for my website?

If your customer is a male aged between 25-34 who just received a warrant of arrest and is in need of advice on aggravated assault, Matt Steffen suggests building your website so that it becomes accessible to asking questions regarding possible prison time, fees, their rights and steps in looking for a good defense lawyer.

Where should I advertise? If your customer is a middle-aged woman with kids aged 4-16 who goes to work during the day and goes to Atlantic City on the weekend, a strategic location for your billboard would be on the Atlantic City Expressway. Another would be signing up for a radio advertisement so she could hear your message during rush hour.

Matthew Steffen encourages businesses in New Jersey to be obsessed with the lifestyle of their customers. After all, marketing starts and ends with them.