Learn Marketing from the Business Pros

Matthew Steffen is a keen observer of the behavior of small New Jersey

businesses. He takes note of which competitors come and go and examines the approaches of seemingly non-competitive parallel competitors to see if he can improve on his own business practices. I know you are observant, too. The fact of the matter is that this method of learning is beneficial in terms of gaining more knowledge for your personal advantage and in terms of acquiring techniques from bigger players for your New Jersey business.

Reading the Wall Street Journal is a daily habit for Matt Steffen. This is his way of getting a panoramic view of the business world and answers to “what company is acquiring who and why?” If you think topics like these don’t have any effect on your New Jersey business, you’re wrong.

Matthew Steffen...

believes that the rules of business and how to succeed are not written on stone. It’s only natural to buy low and sell high but there are many elements that large public and private companies leverage on a daily basis which you could use to your advantage.

Here are some examples with very good lessons:

• What can La Salle’s recent communication flop teach you about being honest to customers?
• How did Domino’s Pizza manage to minimize value and cost while maintaining the same pricing point? 
• What can CEO Ron Johnson’s failure at J.C. Penney teach you about running sales and coupons?
• What can you learn about labeling your products or services with the mistake Target made? Matt Steffen’s got ESPN to know the latest on your favorite football teams and there’s Wall Street Journal for getting better at business.