Great Tips on Billboard Advertising

Matt Steffen knows the importance, power and art of a well-written headline.

If you doubting your skill in writing a proper advertising copy AND would really like to know how to advertise on billboards, this is what he recommends: CLICK HERE

Basically, a headline does these things:

1. Catch the reader’s attention 
2. Generate curiosity 
3. Communicate value 

While a headline does magic in magazines, newspapers and websites, they won’t be effective on billboards in the way they are leveraged for print advertising. Matthew Steffen explains that is because two-thirds of the purpose of a headline is to generate attention and curiosity. Doesn’t a billboard do that in and of itself?

Driving down I-95, you don’t just see a billboard. You see and automatically read it very quickly. Therefore, it shouldn’t focus on drawing attention on itself. Rather, it should aim at making sales for you. This is where billboard advertising is different.

Instead of having a headline that draws viewers to the body, it directly gives value or differentiation of the offering. So how do you advertise on billboards? Matt Steffen gives you the answers: First of all, he suggests that you disregard all the rules regarding constructing a powerful, motivational headline. You should do one of the following as substitute:

1. Make a headline with a high value proposition. (Matt Steffen reminds all those who’d like to make billboard ads to write in first person, present tense.) For example: “We get small business more customers,” “We sell your home for more.” “You buy the freshest fruit from us.” …..OR…... 
2. Create a bulleted/numbered list that communicates value and/or differentiation. List at most 3 characteristics: *more than 1000 satisfied customers *open 24/7 *money-back guarantee I hope you enjoyed this lesson from Matthew Steffen. There are more lessons on how to successfully market your New Jersey business coming up!